Senior Marketing Manager
Core
Develop and execute global B2B marketing programs, demand generation, and account-based marketing for advanced battery energy storage systems (BESS) in the clean energy and construction industry.
Role type
Senior B2B Marketing Manager (Clean Energy/Industrial Tech)
Builds
Global marketing programs, AI-driven automated workflows, digital campaigns, and sales enablement materials for BESS products.
Domain
Clean energy / Battery Energy Storage Systems (BESS) / Construction Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Account-Based Marketing (ABM), demand generation, B2B sales cycle management, digital marketing (SEO/SEM), sales enablement, market intelligence, data analytics, project management, technical content translation
Preferred skills
HubSpot expertise, global market experience, generative AI application, AI agent implementation, multi-step AI-enabled process design
Technologies
HubSpot, AI agents, automated workflows, generative AI tools, SEO/SEM platforms, CRM systems
Responsibilities
Develop and execute global marketing programs aligned with commercial strategy; Build and execute Account-Based Marketing programs for strategic accounts; Partner with Sales teams to create qualified opportunities and measurable pipeline; Develop campaigns for new products and geographic markets; Build and deploy AI agents and automated workflows to improve marketing effectiveness; Apply AI to market research, account intelligence, and campaign optimization; Connect marketing platforms and data sources to create scalable workflows; Own and improve digital presence including SEO/SEM and social channels; Build a scalable content engine for customer education and demand generation; Develop high-quality sales enablement materials; Translate technical capabilities into commercial value propositions; Measure marketing-sourced pipeline, conversion, and ROI; Collaborate with Product and Engineering to support global growth.