Product Marketing Manager
Core
Own go-to-market strategy, positioning, and product storytelling for an AI-powered user interview platform serving global enterprise brands.
Role type
Product Marketing Manager (B2B SaaS)
Builds
AI-powered user interview platform for enterprise research
Domain
B2B SaaS / AI / User Research
Deliverable
product features
Required skills
go-to-market strategy, product positioning, storytelling, market research, sales enablement, competitive analysis, cross-functional collaboration
Preferred skills
B2B SaaS experience, full-cycle product launch management, startup experience, content marketing, growth marketing
Technologies
AI tools, sales enablement platforms, content creation/video tools, competitive intelligence tools
Responsibilities
Develop and execute go-to-market plans for new product launches; Own product messaging and competitive differentiation; Create sales enablement materials; Conduct market research and customer insights work; Partner with content and growth teams on lifecycle messaging; Train teams on competitive differentiators; Implement modern marketing tools and workflows.
Seniority
Mid-level (4–7 years experience)