Adobe Digital Marketing Associate - Customer Advisory
Core
Support a financial services client in developing and optimizing digital customer engagement and retention campaigns to increase brand loyalty.
Role type
Associate digital marketing specialist (customer advisory)
Builds
Customer loyalty strategies and engagement/retention marketing campaigns
Domain
Financial services / Digital marketing
Required skills
Adobe Experience Cloud (Campaign, Target, Audience Manager), data integration, cross-channel campaign execution, KPI tracking, stakeholder influence, HTML/CSS
Preferred skills
Financial services experience, Journey Optimiser, Real Time CDP, CJA
Technologies
Adobe Campaign, Adobe Target, Adobe Audience Manager, Adobe Journey Optimiser, Adobe Real Time CDP, Adobe CJA, eDM platforms
Responsibilities
Develop and apply an optimization framework for engagement and retention campaigns, collaborate on data integration across platforms, review and optimize retention campaign initiatives, advise on campaign tests, interpret research for optimization, report on optimization activities, track KPIs and provide coaching to the team
Seniority
Associate, 3-5 years experience