Senior Digital Marketing Manager
Core
Lead digital marketing strategy, performance, and customer experience for multiple residential building brands to drive lead generation and business growth.
Role type
Senior Digital Marketing Manager (hands-on leadership)
Builds
Digital marketing strategies, paid campaigns, website experiences, and customer journeys for residential brands
Domain
Real Estate / Residential Construction
Required skills
Digital strategy, performance marketing, paid media management, website management, SEO, conversion optimization, CRM management, marketing automation, analytics, agency management, team leadership
Preferred skills
Experience in automotive, financial services, insurance, education, or customer-focused sectors
Technologies
CRM platforms, marketing automation tools, paid advertising platforms, website CMS, analytics tools
Responsibilities
Lead and deliver digital marketing strategies across multiple brands; Drive lead generation and conversion through digital channels; Manage paid digital advertising campaigns and agency partnerships; Oversee website performance, UX, and major redevelopment projects; Improve the customer journey from enquiry to lead handover; Manage CRM platforms and marketing automation; Use analytics to guide business decisions; Lead, mentor, and develop a team of digital marketing specialists
Seniority
Senior, hands-on IC with team leadership
