Head of Digital Growth & Onboarding
Core
Lead digital strategy and execution for employer engagement, onboarding journeys, and public-facing discovery channels to support financial wellbeing for millions of members.
Role type
Senior leadership IC (Head of Digital Growth & Onboarding)
Builds
Employer servicing channels, public website, CRM-enabled journeys, and digital onboarding experiences
Domain
Financial services (Superannuation) + Digital Growth
Deliverable
product features
Required skills
Digital leadership, strategy & roadmap management, cross-functional team leadership, CRM platform selection & integration, vendor relationship management, data analytics & insights, UX design oversight, Agile transformation
Preferred skills
Experience in regulated financial environments, public website management, employer servicing channels
Technologies
CRM platforms, digital channels, analytics tools
Responsibilities
Lead strategy and performance management for employer servicing channels and public website; Set digital growth priorities balancing acquisition, conversion, and operational impact; Drive integrated channel approach across employer and public touchpoints; Partner with Marketing, Technology, Data, and Compliance to deliver scalable solutions; Contribute to CRM platform selection and implementation; Use insights to optimize experiences and inform investment decisions; Establish governance practices for delivery and benefits realization; Build digital leadership capability across teams.
Seniority
Senior, hands-on IC with strategic accountability