Job
Core
Define and own Capital.com's CRM channel strategy to engage clients and drive revenue across global markets.
Role type
Senior CRM Marketing Manager
Builds
Integrated CRM campaign calendar, market-led and educational campaigns, automated engagement flows
Domain
Financial services / Digital assets / Regulated industry
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, segmentation, personalization, automation, experimentation, campaign measurement, reporting, optimization, MarTech, stakeholder management
Preferred skills
Financial services experience, regulated-industry experience, AI-enabled campaign automation
Responsibilities
Own CRM channel strategy including audience, cadence, sequencing, and contact policies; Manage integrated CRM campaign calendar and prioritize initiatives; Lead market-led, educational, and automated campaigns; Define segmentation, personalization, and testing strategies; Translate local-market priorities into CRM plans; Own campaign measurement, reporting, and optimization; Partner with CRM Operations and MarTech on delivery, tooling, and data requirements
