Digital Planning Director
Core
Lead strategic media planning and communications across Adobe's APAC region, bridging business objectives with activation teams to deliver insight-led campaigns.
Role type
Senior IC regional planning director
Builds
Full-funnel digital media strategies and campaign measurement frameworks for Adobe in Australia, Singapore, Korea, and India
Domain
Digital marketing and media planning
Required skills
strategic media planning, multi-market stakeholder management, digital media planning, campaign optimization, audience segmentation, data analysis, measurement frameworks, testing methodologies, reporting, performance evaluation, client leadership, presentation, storytelling, mentoring
Preferred skills
innovation, omnichannel activation expertise, career growth ambition
Technologies
Adobe platform
Responsibilities
Lead communications and channel planning across paid, owned and earned media; Translate client briefs into clear, compelling and well-connected media strategies; Develop measurement frameworks that support smarter investment decisions; Bring together strategy, research, analytics, digital, activation and investment specialists; Build trusted senior client and media relationships; Coach and inspire Planning Managers and Executives
Seniority
Senior, hands-on IC with regional leadership