Integrated Media Planner
Core
Develop and execute media strategies for clients by analyzing media data, managing campaign performance across digital and traditional platforms, and coordinating media bookings.
Role type
Junior integrated media planner
Builds
Media strategies, campaign performance reports, and media diaries for client campaigns
Domain
Digital and traditional advertising in Singapore
Deliverable
product features
Required skills
Media measurement concepts (Impressions, GRPs, Reach), media data analysis, campaign performance tracking, media diary preparation, media booking coordination, Google Ads, DV360
Preferred skills
Nielsen Clear Decisions, AdQuest, Global Web Index, creative delivery issue resolution
Responsibilities
Analyze media data to support strategic campaign direction, track and monitor media KPIs for paid search/social/programmatic campaigns, compile data for campaign reporting, prepare media diaries and copy instructions, coordinate media booking timelines, flag and support resolution of creative delivery issues
Seniority
Junior, 1-2 years experience