Media Manager (based in Melbourne)
Core
Plan and execute global event media strategies in Australia and APAC to drive attendance, revenue, and brand impact through traditional marketing channels.
Role type
Senior Media Buying Manager (APAC)
Builds
Global event media campaigns and regional media buying team
Domain
Live entertainment, event marketing, APAC region
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Traditional media planning and buying (OOH, TV, Radio), event campaign management, media partnership sourcing, budget pacing and ROI analysis, localization strategy, project management
Preferred skills
Second language (Spanish/Korean/Japanese/Hindi/Mandarin/Cantonese), experience with non-Meta/Google channels
Technologies
OOH, TV, Radio, media planning tools
Responsibilities
Architect and run media plans for events worldwide (pre-launch, launch, post-event), source and grow high-value partnerships with media outlets, own activations end-to-end including negotiation and technical integrations, manage budgets with rigorous pacing and ROI discipline, spin up playbooks for localization and geo-expansion, build reporting tying media to attendance and revenue lift, project manage multiple concurrent events
Seniority
Senior, hands-on IC