Marketing Development Representative
Core
Own all marketing-sourced leads from various campaigns across all channels including digital, trade shows, webinars, conferences, content syndication, etc.
Role type
Marketing Development Representative (MDR)
Builds
Opportunities for the revenue team by nurturing leads generated from webinars, events, and content syndication
Domain
Enterprise procurement / AI platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Lead management, nurture campaign execution, sales-marketing liaison, product evangelism, strategic experimentation, content education
Preferred skills
Salesforce, Outreach, Gong, Sales Navigator, tech experience, fast-paced environment adaptability
Responsibilities
Work historic leads through nurture campaigns and sequences, act as a liaison between sales and marketing, become a product expert to explain Zip's value, execute experiments for GTM processes, educate on Zip content and industry trends
Seniority
Individual Contributor, early-stage growth role
