Paid Media Specialist (LinkedIn)
Core
Own LinkedIn Ads strategy, execution, and optimization to generate qualified B2B leads for a SaaS authentication platform.
Role type
Paid Media Specialist (LinkedIn)
Builds
LinkedIn ad campaigns and lead generation assets
Domain
B2B SaaS / User Authentication
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
LinkedIn Ads management, B2B SaaS ad spend experience, ROI-focused strategy, A/B testing, data analysis, budget allocation, cross-functional collaboration
Preferred skills
English fluency, additional languages, strategic alignment with business objectives
Technologies
LinkedIn Ads platform, analytics tools for CTR/CPA/ROI tracking
Responsibilities
Create LinkedIn campaigns targeting specific audiences, test and optimize ad copy/landing pages/bidding, monitor performance KPIs, develop user re-engagement strategies, allocate and optimize budget, collaborate with Design and Sales teams
Seniority
Individual Contributor