Email Marketing Manager
Core
Execute high-volume lifecycle email campaigns and automated journeys to drive first subscription conversion for wellness app users.
Role type
mid-level IC email marketing manager (lifecycle/CRM)
Builds
automated email journeys, segmented campaigns, and remarketing programs for wellness apps
Domain
wellness technology / mobile apps
Required skills
email marketing fundamentals, audience segmentation, campaign execution, A/B testing, CRM automation, data reporting, cross-functional coordination
Preferred skills
ESP platform experience (e-Sputnik, Reteno, Braze), JIRA/Asana/Confluence/Notion/Slack, basic Figma, HTML/JSON
Technologies
e-Sputnik, Reteno, Braze, JIRA, Asana, Confluence, Notion, Slack, Figma, HTML, JSON
Responsibilities
Execute remarketing strategies for non-converted leads, build and maintain automated journeys with segmentation and QA, draft campaign briefs and coordinate copy/creative, set up A/B tests and organize campaign data, coordinate with monetization, performance marketing, product, and analytics teams
Seniority
Mid-level, hands-on IC