Growth Product Manager (Acquisition Funnels)
Core
Create and optimize acquisition funnels for health and fitness apps, focusing on subscription conversion, ARPU growth, and audience expansion.
Role type
Growth Product Manager (Acquisition Funnels)
Builds
Quiz funnels, tailored end-to-end experiences for different audiences and traffic sources
Domain
Wellness technology / Health and fitness apps
Deliverable
product features
Required skills
Hypothesis generation, A/B testing, funnel analysis, user research, competitor research, cross-functional partnership
Preferred skills
CRO expertise, UX design knowledge, trend spotting
Technologies
Analytics tools, A/B testing frameworks
Responsibilities
Generate and prioritize hypotheses to improve conversion and ARPU; Own end-to-end funnel experiments; Develop deep funnel insight through analytics and user feedback; Support acquisition by building tailored experiences; Partner with design, engineering, analytics, content, and product teams; Create new, innovative funnel concepts
