B2B Paid Advertising Specialist
Core
Execute and optimize performance-driven paid advertising campaigns for B2B and direct-response clients across Google, Meta, TikTok, and LinkedIn.
Role type
B2B Paid Advertising Specialist
Builds
Performance marketing campaigns and client reporting
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics, Shopify, Excel, data analysis, campaign management, budget pacing, client communication, AI tool usage
Preferred skills
Direct-response marketing, e-commerce, lead-generation, additional platform experience (Pinterest, Microsoft, YouTube), agency experience
Technologies
Google Ads, Meta Ads, TikTok, LinkedIn, Google Analytics, Shopify, ChatGPT, Gemini, Perplexity
Responsibilities
Execute and manage paid advertising campaigns across multiple platforms; maintain accurate campaign setup, tracking, and quality assurance; independently manage campaign timelines, budgets, and daily performance; analyze campaign data to identify trends and optimization strategies; develop and manage client testing roadmaps; prepare performance reports using data storytelling; ensure spend alignment with approved budgets; collaborate with lead strategists and clients to solve problems and deliver on schedule.
Seniority
Mid-level, hands-on IC