Product Marketing Manager, Growth
Core
Own messaging and positioning strategy for the self-serve journey, guiding users from signup to activation to expansion.
Role type
Product Marketing Manager, Growth
Builds
Messaging frameworks, point-of-view documents, and copy for high-leverage touchpoints (onboarding, upgrade prompts, in-app messages) for a self-serve software builder platform.
Domain
SaaS / Developer Tools / Low-code AI
Deliverable
product features
Required skills
Product marketing, lifecycle marketing, content/messaging strategy, positioning, cross-functional partnership, data-driven iteration, copywriting
Preferred skills
Experience with lifecycle/CRM tools (Braze, Iterable, Customer.io), growth metrics (PQLs, activation rate), developer/startup audience experience, building scalable messaging toolkits
Technologies
Braze, Iterable, Customer.io
Responsibilities
Own messaging strategy for the self-serve journey; Partner with Growth PM to translate roadmap into on-brand messaging; Collaborate with Lifecycle team on content for email, in-app, and push notifications; Develop POV documents for different user segments; Write and refine copy for onboarding flows and upgrade prompts; Review messaging from experiments to understand effectiveness; Build a shared messaging toolkit for Growth and Lifecycle teams.
Seniority
Mid-Senior, hands-on IC
