Senior Performance Marketing Manager, Paid Social
Core
Own and scale paid social campaigns to drive pipeline, revenue, and market awareness for legal decision-makers in B2B SaaS.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Full-funnel paid media programs across LinkedIn, Meta, and emerging platforms
Domain
B2B SaaS / Legal Tech
Required skills
Paid social strategy, LinkedIn advertising, Meta advertising, YouTube advertising, Account-based targeting, Lookalike modeling, Full-funnel campaign management, Data-driven decision making, Enterprise buyer targeting, Marketing measurement frameworks
Preferred skills
Seven-figure budget management, CTV advertising, Programmatic media, Reddit advertising, Legal/Professional services marketing
Technologies
LinkedIn, Meta, YouTube, CRM integrations
Responsibilities
Own end-to-end strategy and execution of paid social campaigns; Build full-funnel programs generating awareness, engagement, pipeline, and revenue; Design and run experiments on creative, messaging, and audiences; Partner with lifecycle marketing, content, and design teams; Collaborate with Marketing Operations for attribution and reporting
Seniority
Senior, hands-on IC