Founding Demand Generation Lead
Core
Own online lead generation end-to-end for acquired accounting firms, building funnels from first touch to qualified lead and adapting playbooks across a portfolio.
Role type
Founding Demand Generation Lead (B2B)
Builds
Qualified B2B lead pipelines for accounting firms
Domain
B2B SaaS / Financial Services
Required skills
B2B demand generation strategy, funnel optimization, playbook creation from scratch, data-driven experimentation, AI tool deployment for outreach, metrics ownership, team building
Preferred skills
Experience in messy open markets, high agency, AI-forward workflow adoption, strong opinionated leadership
Technologies
AI tools for outreach, research, and pipeline management
Responsibilities
Design messaging and select channels to fill the pipeline, identify and fix funnel leaks, build repeatable systems and tooling, report metrics to leadership and board, build subsequent playbooks using AI leverage
Seniority
Senior, hands-on IC
