Senior Growth Creative Strategist
Core
Own the strategy and operating system for paid social creative to acquire incremental clients efficiently using customer insights and performance data.
Role type
Senior individual contributor creative strategist
Builds
High-volume creative testing engine for paid social, influencer, and UGC campaigns
Domain
Financial technology / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
performance creative strategy, paid social expertise, creative judgment, data-driven testing frameworks, influencer/UGC direction, AI workflow integration
Preferred skills
on-camera presence, video shooting and editing
Technologies
Meta, TikTok, AI tools
Responsibilities
Analyze customer behavior and platform trends to determine ad concepts; Develop messaging angles and testing frameworks; Own creative execution from brief to launch; Optimize campaigns based on performance data; Set strategy for influencer and UGC content; Build scalable creative processes and documentation
Seniority
Senior, hands-on IC
