Senior Growth Manager
Core
Own local growth strategy and end-to-end program delivery for product go-to-market, customer growth, and priority segments including advanced traders and VIPs.
Role type
Senior individual contributor growth manager
Builds
Local growth initiatives, go-to-market programs, loyalty and engagement programs, customer events, and VIP experiences
Domain
Cryptocurrency exchange and fintech
Deliverable
product features
Required skills
Growth marketing strategy, go-to-market planning, customer segmentation, lifecycle growth, retention, reactivation, monetization, paid-media briefing, event management, commercial analysis, cross-functional stakeholder management
Preferred skills
Cryptocurrency or fintech industry experience, experience with sophisticated investors or VIP segments
Technologies
None explicitly stated
Responsibilities
Own local growth initiatives from strategy to execution and reporting; Lead go-to-market programs defining segments, journeys, and metrics; Develop full-funnel strategies for priority segments; Design loyalty and reactivation programs; Act as local stakeholder for global marketing teams; Plan and execute customer events and VIP engagements; Partner with cross-functional teams to deliver compliant growth programs; Monitor performance and communicate insights
Seniority
Senior, hands-on IC