Marketing Operations Manager
Core
Demand Generation & Marketing Operations Manager driving qualified pipeline and revenue for B2B technology companies via paid acquisition and HubSpot administration.
Role type
Senior IC Marketing Operations Manager (Demand Gen)
Builds
Qualified B2B pipeline and revenue through paid ads, email, and event programs
Domain
B2B Technology / Demand Generation
Required skills
HubSpot Marketing Hub administration, Google Ads management, Meta Ads management, GA4, lead lifecycle management, budget allocation, email deliverability, webinar operations, data hygiene, SQL
Preferred skills
Looker Studio, SDR enrichment tools (Apollo, Clay), LinkedIn Ads, SEO tools (Semrush), vendor management
Technologies
HubSpot, Google Ads, Meta Ads, GA4, Google Tag Manager, LinkedIn Campaign Manager, Wistia, Zoom, Typeform, Zapier, Apollo, Clay, Nooks, Semrush, Google Workspace, Slack
Responsibilities
Manage Google Ads, Meta Ads, and LinkedIn campaigns; own conversion tracking and UTM governance; manage budget allocation by network; brief creative and run A/B tests; administer HubSpot properties, workflows, and lead scoring; define lifecycle stages with sales; maintain database health and compliance; produce pipeline and revenue reporting; execute email calendars and nurture tracks; manage webinar and trade show operations; hand off leads to sales.
Seniority
Senior, hands-on IC