Growth Marketer – CRM
Core
Build and optimize lifecycle CRM campaigns, automated journeys, and personalized communications to improve customer conversion, engagement, and retention across digital health programs.
Role type
Growth Marketer - CRM & Automation
Builds
Automated email and SMS customer journeys, audience segments, and personalized communications for Mosh and Moshy brands.
Domain
Digital Health / Lifecycle Marketing
Required skills
CRM lifecycle marketing, marketing automation, copywriting, data analysis, HTML, email deliverability, A/B testing, AI tools usage
Preferred skills
Twilio, Amplitude, Looker, Snowflake, landing-page optimization, regulated consumer categories experience
Technologies
HubSpot, Twilio, Amplitude, Looker, Snowflake
Responsibilities
Build, QA and deploy lifecycle journeys and automated campaigns across email and SMS; Create audience segments and personalized communications; Write and edit engaging CRM copy; Identify and address drop-off points across the customer journey; Monitor CRM workflows and resolve delivery or logic issues; Analyze campaign and funnel performance; Partner with Performance, Product, Data, Content and Customer Experience teams; Maintain database health, consent management, and privacy compliance.
Seniority
Mid-level (2-4 years experience)