Channel Partner Marketing Manager
Core
Develop and execute channel partner marketing strategies to drive partner recruitment, onboarding, enablement, engagement, and joint demand generation.
Role type
Channel Partner Marketing Manager
Builds
Co-branded marketing campaigns, partner toolkits, sales enablement materials, newsletters, presentations, and partner-facing communications
Domain
B2B SaaS, HR technology, HCM, payroll, benefits, compliance, professional services
Deliverable
product features
Required skills
Channel marketing strategy, partner ecosystem management, co-marketing program execution, partner enablement, project management, campaign performance analysis, CRM/marketing automation proficiency, B2B SaaS marketing experience
Preferred skills
Demand generation, indirect sales models, partner-facing asset creation, stakeholder management, data interpretation, Microsoft Office proficiency
Technologies
Salesforce, HubSpot, Wrike, Seismic, Microsoft Office (Outlook, Teams, Excel, Word, PowerPoint)
Responsibilities
Develop and execute channel partner marketing strategies, create and manage co-branded marketing campaigns and partner toolkits, collaborate with Partnerships, Sales, and Product Marketing teams, support partner launches and webinars, develop scalable partner onboarding and go-to-market resources, track and report on partner campaign performance, optimize programs based on data and feedback
Seniority
Mid-Senior, hands-on IC