Marketing Operations Analyst
Core
Manage marketing technology stack, ensure data integrity between marketing tools and CRM, and build automated workflows to optimize lead management and campaign reporting.
Role type
Marketing Operations Analyst
Builds
Marketing automation workflows, clean data pipelines, and revenue attribution dashboards
Domain
B2B SaaS / Banking AI
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing Operations, CRM management (Salesforce), Marketing Automation (Marketo), Data modeling, B2B SaaS sales lifecycle, AI tool usage, SQL or BI tools
Preferred skills
SQL, API integration, Reverse ETL, Multi-touch attribution, ABM, BI tools (Tableau, Looker Studio, Power BI), Marketo Certification
Technologies
Marketo, Salesforce, Google Analytics, ZoomInfo, LeanData, Gong, 6Sense, Tableau, Looker Studio, Power BI, SQL, Claude, ChatGPT
Responsibilities
Run marketing tools (Marketo, Salesforce) and ensure clean data flow between systems; Manage vendor tools, test new solutions, and handle renewals; Build AI workflows to automate lead routing and data cleanup; Create reports and dashboards to measure marketing revenue impact.
Seniority
Individual Contributor
