Marketing Technologist
Core
Lead the advancement and maturity of the marketing technology stack and AI integration to support current and future marketing strategies and campaign needs.
Role type
Senior Marketing Technologist (MarTech Operations & AI Integration)
Builds
Marketing technology roadmaps, platform integrations, and operational process solutions for the marketing department.
Domain
Healthcare (Highmark Health) + Marketing Technology (MarTech)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
MarTech stack management, AI integration, data architecture design (data lake/warehouse), ETL processes, middleware integration (Mulesoft, Apache), CRM/CDP/MMP expertise, business process optimization, product roadmap planning
Preferred skills
AI in marketing context, technology management, human-centered design, project management
Technologies
CRM, CDP, MMP, Analytics, Mulesoft, Apache, data lake, data warehouse
Responsibilities
Manage implementation of marketing technology roadmaps and ongoing platform support; serve as primary point of contact for vendor relationships; oversee development of marketing operational strategies and plans; develop training and change management programs for MarTech adoption; participate in cross-functional teams for corporate prioritization and technology discussions
Seniority
Senior, hands-on IC with strategic planning
