Product Marketing Manager
Core
Define product messaging, positioning, and go-to-market strategy to translate products into customer benefits.
Role type
Senior Product Marketing Manager
Builds
GTM strategy, positioning materials, and market intelligence
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
Go-to-market strategy, market intelligence, positioning, cross-functional collaboration
Responsibilities
Define how products are talked about, determine why the company wins, identify market barriers, collaborate with Sales and Product to sharpen positioning, build usable marketing materials
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