Principal Product Marketing Manager
Core
Drive positioning, messaging, and go-to-market strategy for an intelligent employee engagement platform with AI capabilities, serving mid-market and enterprise clients.
Role type
Principal Product Marketing Manager (Senior IC)
Builds
Strategic narrative, positioning architecture, competitive battlecards, launch playbooks, and sales enablement assets for an internal communication platform.
Domain
B2B SaaS / Employee Engagement / AI
Deliverable
product features
Required skills
B2B SaaS product marketing, repositioning (point solution to platform), deep positioning craft, competitive strategy, GTM leadership, AI narrative development, cross-functional influence
Preferred skills
Internal comms/HR tech market exposure, pricing and packaging experience
Technologies
Outlook, Gmail, AI tools (ConfidenceCheck, CoAuthor)
Responsibilities
Own positioning and messaging evolution; shape product strategy and feature definition; conduct customer and market insight analysis; build competitive programs and battlecards; lead launch and commercialization efforts; create sales enablement content; define pricing and packaging narratives
Seniority
Principal, hands-on IC with strategic autonomy