Marketing Lead
Core
Define and own the category narrative for embedded electricity, translating it into compelling stories for diverse markets to drive awareness, demand, and growth.
Role type
Founding Marketing Lead (hands-on generalist building a function from zero)
Builds
Marketing function, messaging systems, and GTM leverage for Light's utility-as-API platform
Domain
Clean energy / Embedded electricity / SaaS platform
Deliverable
product features
Required skills
Category and narrative building, systems thinking, strategic positioning, hands-on execution across multiple channels, team building, cross-functional collaboration
Preferred skills
Experience shaping a category at an ambitious technology or platform company
Technologies
None stated
Responsibilities
Define and own Light's category narrative; Build a scalable messaging system for multiple markets; Build the marketing engine from zero across PR, content, partner marketing, social, and events; Create GTM collateral with Product and Sales; Build relationships to make Light visible in energy/economy conversations; Establish systems and priorities to build a world-class marketing team
Seniority
Senior, hands-on IC building a function from scratch
