ABM & Demand Strategist Director
Core
Architect and run a 3-tier Account-Based Marketing (ABM) engine to create pipeline for target verticals by connecting market intelligence, intent data, and multi-channel execution.
Role type
Director, ABM & Demand Strategy
Builds
Repeatable ABM systems, tiered account programs, and pipeline generation infrastructure for B2B SaaS.
Domain
B2B SaaS, Employer of Record, HR Tech, Global Workforce Management
Required skills
3-tier ABM program architecture, intent data operationalization, paid media budget management ($1M+), multi-threaded buying committee strategy, MAP platform proficiency, CRM management, pipeline attribution modeling
Preferred skills
Employer of Record/HR tech domain expertise, multi-touch attribution tool experience, account-based personalization tools, sales-led to product-led transition background
Technologies
Bombora, 6sense, G2, Demandbase, Marketo, HubSpot, Inflection, Salesforce, DreamData
Responsibilities
Design and operate full 3-tier ABM models (1-to-1, 1-to-few, 1-to-many), build and maintain target account lists using intent signals, manage paid channel strategy and budget allocation, establish account engagement scoring (AES), lead vertical pilot playbooks, partner with Sales/RevOps on pipeline reviews
Seniority
Director, hands-on IC with strategic ownership
