User Growth & Lifecycle Marketing Manager
Core
Manage global lifecycle marketing campaigns to optimize new user onboarding, activation, retention, and repeat purchase frequency through segmentation and engagement strategies.
Role type
Senior User Growth & Lifecycle Marketing Manager
Builds
User lifecycle management systems, membership programs, gamification initiatives, and referral/viral growth mechanisms
Domain
Fintech / Cryptocurrency / Digital Assets
Deliverable
product features
Required skills
User segmentation, A/B testing, funnel analysis, marketing automation, data-driven problem solving, cross-selling strategies, product iteration
Preferred skills
Zero-to-one growth experience, transaction-based sector expertise, MENA region coordination
Technologies
Marketing automation platforms
Responsibilities
Lead optimization of new user onboarding and first-time transaction conversion; Build user lifecycle management and segmentation frameworks; Design referral and viral growth mechanisms; Execute A/B testing and resource allocation strategies; Collaborate cross-functionally on lifecycle campaigns; Analyze data to identify user pain points and propose solutions
Seniority
Senior, hands-on IC