Principal Product Manager, Growth
Core
Design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems to drive user acquisition, activation, and retention at scale for a crypto exchange.
Role type
Principal Product Manager, Growth
Builds
Growth campaigns, referral/incentive programs, fraud-resistant growth systems, and AI-native product features.
Domain
Cryptocurrency / Fintech
Deliverable
product features
Required skills
Growth strategy, funnel analysis, cohort segmentation, channel ROI modeling, fraud pattern recognition, AI/LLM integration, cross-functional leadership, multi-market adaptation
Preferred skills
Crypto exchange experience, fintech background, multi-region growth experience
Technologies
LLMs, agentic workflows, automation tools
Responsibilities
Define growth product vision and roadmap; Design and ship growth campaigns with rapid experimentation; Conduct funnel analysis and channel ROI modeling; Build fraud-resistant growth systems; Drive cross-functional execution; Champion AI-native product development; Localize growth strategies across markets
Seniority
Principal, hands-on IC with strategic ownership