Product Manager / Director, User Growth
Core
Drive user growth and engagement for a leading crypto exchange and wallet through innovative campaign features, task platforms, and diversified channel strategies.
Role type
Senior Product Manager, User Growth
Builds
ToC growth activities (campaigns), consumer task products, and ToB data analytics platforms
Domain
Cryptocurrency / Fintech
Deliverable
product features
Required skills
Product strategy, cross-functional collaboration, channel growth strategy (SEO, ASO, affiliate, referral, paid), data analytics, product experimentation, AI tool utilization
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop ToC growth activities and consumer task products to boost user engagement and retention; Enhance ToB platform and data analytics functionalities; Define and execute channel growth strategies; Collaborate with channel owners to align platform capabilities with growth levers; Evaluate growth activities and task performance metrics; Leverage AI tools and automation to accelerate experimentation cycles; Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams; Keep up with market trends and emerging technologies
Seniority
Senior, hands-on IC