Principal Performance Marketing Specialist
Core
Lead end-to-end performance marketing strategy and execution to drive app-first user acquisition and growth for a global travel eSIM platform.
Role type
Principal Performance Marketing Lead (User Acquisition)
Builds
Scalable user acquisition campaigns and growth infrastructure for a mobile app
Domain
Travel technology / Mobile App User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Performance marketing strategy, Meta and Google UAC expertise, large budget management ($20M+), mobile attribution and iOS measurement (SKAN), campaign hygiene, stakeholder management, analytical skills (CPI, CPS, CAC, LTV), cross-functional partnership
Preferred skills
Travel industry experience, familiarity with MMPs (Adjust), Looker, BigQuery, experimentation frameworks
Responsibilities
Own UA growth strategy and execution, manage and optimize a $20M+ annual performance marketing budget, lead paid performance marketing across various channels, own measurement and reporting, maintain exceptional campaign hygiene, partner cross-functionally with Regional Directors, Data Science, Creative, Product, and agencies, present monthly executive-level business reviews
Seniority
Principal, hands-on IC with strategic leadership
