CRM Manager - Sports Direct
Core
Own the CRM strategy and execution for email, SMS, segmentation, automation, and retention to drive customer engagement and revenue.
Role type
CRM Manager (Retail/Omnichannel)
Builds
Automated customer journeys, segmented email/SMS campaigns, and retention programs.
Domain
Retail / Omnichannel Marketing
Required skills
Bloomreach, CDP (Amperity/Lexer/Tealium), customer segmentation, lifecycle marketing, automation, data analysis, retail/omnichannel experience
Preferred skills
None stated
Technologies
Bloomreach, Amperity
Responsibilities
Manage day-to-day email and SMS program planning, build, deployment, and optimization; Build and manage customer segments for lifecycle marketing and retention; Develop and optimize automated journeys across key touchpoints; Track and report on CRM performance metrics; Partner with internal teams and external agencies to deliver campaigns; Use customer data to identify opportunities for improved engagement and revenue.
Seniority
Mid-level, hands-on IC