Account Based Marketing Manager
Core
Execute targeted account-based marketing (ABM) plays for Enterprise and Government accounts to build engagement, support sales conversations, and influence the new business pipeline.
Role type
Account Based Marketing Manager (hands-on IC)
Builds
Targeted ABM campaigns, account plans, and sales enablement materials for Enterprise and Government segments
Domain
B2B Technology / Managed Services / ICT
Required skills
B2B ABM strategy, account planning, CRM management, LinkedIn marketing, intent data analysis, content adaptation, sales alignment, paid media, event management, AI tool usage
Preferred skills
Experience in Managed Services/ICT, knowledge of Enterprise/Government buying journeys, proficiency with 6sense/Demandbase/Terminus, AI prompt engineering
Technologies
Microsoft Copilot, Claude, 6sense, Demandbase, Terminus, LinkedIn, CRM
Responsibilities
Build and maintain Enterprise/Government account lists and tiers; develop account plans and map buying groups; execute ABM activities across paid media, email, events, and content; adapt sales collateral for priority accounts; track engagement and pipeline influence; utilize AI tools for research and content drafting
Seniority
Mid-Senior, hands-on IC
