Lifecycle Marketing Manager
Core
Own lifecycle strategy and build AI agents/automated workflows to move prospects from first signal to pipeline, driving qualified revenue.
Role type
Senior individual contributor lifecycle marketing manager (AI/automation builder)
Builds
Signal-driven, AI-agent powered lifecycle programs (email, webinars, outreach) that hand warm accounts to Sales
Domain
B2B SaaS, Identity Trust, Fraud Prevention
Deliverable
production ML models
Required skills
B2B lifecycle/demand gen strategy, signal-based program design, AI agent/workflow building, marketing automation, webinar management, copywriting, data analysis
Preferred skills
SQL, Python, experience marketing to fraud/risk/compliance buyers
Technologies
Claude, Clay, Zapier, n8n, APIs, Marketo, HubSpot, Customer.io, Salesforce, Zoom Webinars, ON24
Responsibilities
Define lifecycle strategy and roadmap; build signal-based programs with entry/exit rules; design and deploy AI agents for research and outreach; run lifecycle email and webinar programs; partner with Sales and Marketing Ops; measure program results and run experiments; ensure compliance with CAN-SPAM, GDPR, CASL
Seniority
Senior, hands-on IC