Performance Marketing Manager - PPC & Apps (6 Month Contract)
Core
Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, managing budgets, optimizing campaigns, and leading a team of three executives to drive revenue and user acquisition.
Role type
Senior Performance Marketing Manager (PPC & Apps) with team leadership
Builds
Paid Search, App, and Shopping campaigns for the Moonpig Group (gifting platform)
Domain
E-commerce / Digital Marketing
Required skills
Paid Search strategy, App campaign management, Budget forecasting, Team leadership, Campaign optimization, Data analysis, Stakeholder management, KPI reporting, Creative testing, Roadmap planning
Preferred skills
SA360 proficiency, Google Analytics 4, Google Looker Studio, Funnel, Excel proficiency, AI output evaluation
Technologies
SA360, Google Analytics 4, Google Looker Studio, Funnel, Excel
Responsibilities
Plan and deliver Paid Search and App strategies, Manage budgets and forecasts, Monitor campaign performance, Support campaign setup and optimisation, Build growth roadmaps, Evaluate new platform features, Deliver KPI reporting, Create data-driven insights, Manage PPC finance and creative process, Line manage three executives, Collaborate with Display, Paid Social, Affiliates and Online Video teams
Seniority
Senior, hands-on IC with team management