Vice President of Marketing - Marketo
Core
Lead comprehensive marketing strategy, demand-generation programs, and growth initiatives to strengthen brand and improve pipeline performance for VensureHR and its Division Partners.
Role type
Vice President of Marketing (B2B/B2C)
Builds
Scalable marketing operations, demand-generation programs, and integrated growth initiatives
Domain
HR Technology / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Marketo expertise, Salesforce expertise, B2B marketing strategy, demand generation, lead management, campaign architecture, attribution modeling, team leadership, website strategy, CMS management
Preferred skills
Data-driven decision making, stakeholder alignment, UI/UX collaboration
Technologies
Marketo, Salesforce, CMS
Responsibilities
Own annual and quarterly marketing planning and execution; Lead integrated demand-generation programs; Partner with Sales to align pipeline goals and lead quality; Own marketing performance reporting and ROI analysis; Lead campaign development from concept to execution; Optimize lead acquisition and funnel progression; Build and coach a high-performing marketing team; Lead website strategy and CMS ecosystem oversight
Seniority
Executive, hands-on leadership