Mobile User Acquisition Manager (App Campaigns)
Core
Execute and scale paid user acquisition campaigns across multiple digital channels to grow the user base for B2C mobile apps (Boss Money and Boss Revolution).
Role type
Mobile User Acquisition Manager (App Campaigns)
Builds
Paid media campaigns for mobile applications
Domain
Mobile App Marketing / B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid campaign management, Channel strategy, Funnel analysis, A/B testing, Creative performance monitoring, Data-driven optimization, AI tool usage
Preferred skills
Experience with new channels, Optimization strategies, Creative concepts
Technologies
Google Ads, Meta, TikTok, Snapchat, Reddit, X
Responsibilities
Support execution of paid campaigns across multiple channels, Develop and execute channel strategies to meet acquisition targets, Analyze performance funnel from impression to conversion, Support creative testing and A/B tests, Monitor creative performance, Identify improvements via data analysis, Collaborate with creative teams, Experiment with new channels and AI tools
Seniority
Mid-level, hands-on IC