Staff Marketing Manager
Core
Shape and scale customer engagement strategies across email and push notification channels to improve engagement, retention, and customer lifetime value.
Role type
Staff Marketing Manager (Senior IC)
Builds
Scalable, personalized engagement programs and automated marketing initiatives
Domain
Fintech / Consumer Finance
Deliverable
product features
Required skills
Customer engagement strategy, A/B testing, segmentation, personalization, ROI framework design, cross-functional collaboration, data analysis, AI/automation tool usage, budget management
Preferred skills
SQL, HTML, fintech industry experience
Technologies
Braze, Iterable, Salesforce Marketing Cloud
Responsibilities
Own end-to-end email and push notification strategy including planning, execution, and optimization; Develop and evolve the customer engagement roadmap; Design and launch new campaigns and automated marketing programs; Partner with Product, Engineering, Analytics, and Data Science teams to enhance engagement infrastructure; Define performance measurement and ROI frameworks; Design and execute A/B tests across creative assets and targeting; Analyze campaign performance and customer behavior to recommend strategic improvements; Mentor colleagues and improve workflows.
Seniority
Staff, hands-on IC with mentorship