Demand Generation Manager
Core
Own campaign strategy for precision-targeted account-based programs and broader pipeline-generating campaigns across the funnel.
Role type
Demand Generation Manager
Builds
ABM programs, multi-channel campaigns, email marketing strategies, and integrated demand gen campaigns.
Domain
B2B SaaS / Tech
Required skills
ABM program execution, multi-channel campaign management, email marketing strategy, funnel metrics analysis, project management, data-driven optimization, stakeholder partnership with Sales/SDRs.
Preferred skills
B2B SaaS experience, intent data usage, predictive scoring, AI-driven personalization tools, paid media management, content syndication vendor experience.
Technologies
Salesforce, HubSpot, Hockeystack, BI Tools, LinkedIn Ads, Google Ads, Capterra, Reddit.
Responsibilities
Design and execute ABM programs (1:1, 1:few, 1:many); Partner with Sales to build account plans and personalize messaging; Coordinate multi-channel ABM plays; Own email marketing strategy including lead scoring and nurture streams; Plan and launch integrated demand gen campaigns; Optimize landing pages and conversion paths; Analyze campaign performance and report on core demand metrics.
Seniority
Mid-Senior (4-7+ years experience)
