Head of Digital Marketing
Core
Lead global digital growth strategy, driving pipeline, bookings, platform adoption, and customer retention through demand generation and lifecycle marketing.
Role type
Head of Digital Marketing (B2B SaaS)
Builds
Global digital demand generation programs, website as a growth asset, content strategy, and lifecycle marketing campaigns.
Domain
B2B SaaS, Enterprise GTM
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital demand generation strategy, AEO and SEO strategy, global paid channel management (Search, Social, Programmatic, Affiliate), ABM program execution, website optimization, content strategy, marketing analytics and attribution, marketing-sales partnership, team leadership and coaching.
Preferred skills
Experience with enterprise GTM models, resourceful operator for profitable growth, ability to drive trade-off decisions, thriving in fast-paced environments.
Technologies
Clay, Demandbase, Marketo, Qualified
Responsibilities
Build and execute digital demand generation strategy aligned with company priorities; execute AEO and SEO strategies to drive inbound demand; own global paid channel strategy and performance management; lead top-of-funnel account engagement programs and ABM handoffs; partner with Sales, Product, and Customer Success to drive pipeline and retention; own the company website as a strategic growth asset; build content strategies supporting the full buyer journey; establish operating cadence for goals and optimization; attract and retain high-performing talent.
Seniority
Senior, hands-on IC