Digital Marketing Manager (B2B Growth & Demand Generation)
Core
Lead global B2B growth and demand generation for an award-winning EU digital agency, managing international campaigns and mentoring a marketing team.
Role type
Senior B2B Digital Marketing Manager (Demand Generation)
Builds
Scalable demand generation programs, multi-channel campaigns, and marketing pipelines for enterprise clients.
Domain
Digital Marketing / B2B Services / SaaS / Technology
Required skills
B2B demand generation strategy, team leadership, multi-channel campaign management, marketing attribution, budget management, data-driven decision making, GDPR compliance, technical marketing implementation
Preferred skills
Account-Based Marketing (ABM), AI-powered marketing tools, international multi-market campaign management, agency environment experience
Technologies
Google Tag Manager, GA4, Looker Studio, HubSpot Enterprise, Marketo, Salesforce Marketing Cloud, Pardot, Google Ads, LinkedIn Ads, SQL, BigQuery
Responsibilities
Lead and mentor an international B2B marketing team; Develop and execute integrated demand generation strategies across EU and global markets; Own the marketing pipeline, MQL generation, attribution, and revenue contribution; Build and optimize multi-channel campaigns across Paid Search, Paid Social, SEO, Email, Content Marketing, and ABM; Manage marketing budgets and optimize ROI across channels; Build marketing dashboards and present insights to executive leadership; Drive experimentation through A/B testing and conversion rate optimization; Collaborate with international clients and stakeholders across different time zones.
Seniority
Senior, hands-on IC with leadership responsibilities
