Director, Head of Demand Generation
Core
Own the full revenue marketing engine and lead global demand generation and digital marketing initiatives to drive pipeline growth and revenue.
Role type
Director, Head of Demand Generation
Builds
Global demand programs (campaigns, paid/digital, field, ABM, email, events)
Domain
B2B SaaS / Financial Services
Required skills
Demand generation strategy, paid media and digital marketing, field marketing, ABM, email marketing, event strategy, budget management, team leadership, cross-functional collaboration
Preferred skills
Financial services marketing experience, building a demand generation function from scratch
Technologies
Paid search, social media, web/display advertising, SEO/AEO
Responsibilities
Own comprehensive demand generation strategy and execution; Lead and scale demand programs across paid media, digital, field, and events; Implement data-driven approaches to identify, target, and nurture high-quality leads; Create multi-channel, multi-touch campaigns tailored to segments and personas; Manage and allocate budgets across digital and web channels; Measure and analyze performance using KPIs and analytics; Build, lead, and mentor a marketing team
Seniority
Director, leadership level
