Director, Digital Marketing & Web Experience
Core
Lead digital growth strategy, web experience optimization, and paid media to drive pipeline and revenue for a B2B SaaS company.
Role type
Senior Director, Digital Marketing & Web Experience
Builds
Digital demand generation engine, high-converting website experiences, and scalable paid media campaigns
Domain
B2B SaaS / Enterprise Software / Digital Marketing
Required skills
Digital growth strategy, paid media management, SEO/AEO/GEO, conversion rate optimization, web experience leadership, data-driven decision making, team leadership, agency management, budget management, stakeholder influence
Preferred skills
HubSpot CMS, multi-touch attribution, website personalization, behavioral analytics, HTML/CSS, accessibility standards, Core Web Vitals, AI in digital marketing
Technologies
HubSpot, Google Ads, GA4, Google Tag Manager, Salesforce, LinkedIn Campaign Manager, ABM platforms, experimentation tools
Responsibilities
Set digital strategy roadmap across paid media, SEO, and web experience; optimize website UX and conversion paths; manage digital acquisition budgets and agency partners; define performance metrics and attribution models; lead and develop the digital marketing and web development teams; partner with Sales, Product, and Revenue Operations to align digital efforts with business goals
Seniority
Director, hands-on leadership
