Director, Head of Demand Generation
Core
Own the full revenue marketing engine and lead global demand generation and digital marketing initiatives to drive pipeline growth and revenue.
Role type
Director, Head of Demand Generation
Builds
Global demand programs (campaigns, paid/digital, field, ABM, email, events)
Domain
B2B SaaS / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Demand generation strategy, paid media and digital marketing, ABM, event and conference strategy, budget management, data-driven analytics, team leadership and mentoring, cross-functional collaboration
Preferred skills
Financial services industry experience, building a demand generation function from scratch
Technologies
Paid search, social media, email marketing, content marketing, display advertising, SEO/AEO
Responsibilities
Own comprehensive demand generation strategy and execution; Lead and scale demand programs across paid media, digital, field, and events; Implement data-driven lead identification, nurturing, and conversion strategies; Create multi-channel campaigns for key segments and geographies; Manage and allocate marketing budgets; Measure and analyze campaign performance with KPIs; Build and mentor a high-performing marketing team
Seniority
Director, strategic leadership with hands-on execution
