Marketing Coordinator
Core
Plans, builds, and optimizes lifecycle and campaign communications across owned channels (email, SMS) for multiple financial brands, managing the customer journey from acquisition to reactivation.
Role type
Marketing Coordinator (Lifecycle & CRM)
Builds
Lifecycle communication programs, email/SMS campaigns, and customer journey maps.
Domain
Financial Services / Fintech
Required skills
Lifecycle marketing strategy, Marketing automation platform administration, Multi-channel campaign coordination, Data segmentation, SQL, HTML/CSS, Copywriting, Agency management, Compliance knowledge
Preferred skills
HubSpot experience, Experience with financial services regulation
Technologies
HubSpot, SQL, HTML/CSS
Responsibilities
Develop lifecycle communication plans, coordinate end-to-end marketing campaigns, define segmentation and targeting, own lifecycle performance reporting, ensure regulatory compliance, write copy and brief agency assets, manage agency relationships
Seniority
Mid-level, hands-on IC