Marketing Manager, North America
Core
Plan and deliver go-to-market campaigns and event promotions for accounting and bookkeeping partners to drive engagement and lead generation.
Role type
Marketing Manager (Partner Marketing)
Builds
Partner activation campaigns, event promotions, and always-on communications for the North American partner ecosystem.
Domain
SaaS / Accounting Software / Partner Ecosystem
Deliverable
product features
Required skills
Campaign planning and delivery, Event promotion management, Cross-functional team coordination, Go-to-market strategy execution, A/B testing and campaign optimization, Salesforce and marketing automation proficiency, Google Workspace usage
Preferred skills
Experience in business operations or project management, Matrixed organization collaboration, Experimentation mindset, Written and verbal communication
Technologies
Salesforce, Marketing Automation, Google Workspace, Email Nurturing Tools
Responsibilities
Promotions planning and delivery for industry and Xero-hosted partner events, Managing always-on campaigns (AB Bulletin, Xero Coaches, Xero CAS), Executing integrated end-to-end campaigns with audience segmentation and reporting, Optimizing campaigns using A/B testing and data analysis
Seniority
Mid-level, hands-on IC
