Marketing Lead
Core
Build and scale brand presence, content systems, and lead generation strategy globally.
Role type
Marketing Lead
Builds
Brand positioning, content strategy, inbound growth funnels
Domain
Digital marketing, startup growth
Deliverable
product features
Required skills
Brand messaging, content strategy, team management, growth channel testing, engagement analytics
Preferred skills
Startup growth experience, creative execution
Technologies
LinkedIn, social media platforms
Responsibilities
Define and refine brand messaging and positioning; Plan and execute content strategy; Manage and guide marketing and content team; Identify and test growth channels; Collaborate on lead generation funnels; Track and improve engagement and content performance
Seniority
Individual Contributor, team lead
Rewrite
## About WeCommerce Global
At WeCommerce Global, marketing is not just content — it's a growth engine.
We are looking for a Marketing Lead to build and scale our brand presence, content systems, and lead generation strategy globally.
## Role Overview
As the Marketing Lead, you will drive brand positioning, content strategy, and inbound growth, working closely with the growth team to generate leads and visibility.
## Key Responsibilities
- Define and refine brand messaging and positioning
- Plan and execute content strategy (LinkedIn, social, etc.)
- Manage and guide marketing and content team
- Ensure consistency in brand voice and quality
- Identify and test growth channels (organic + paid)
- Collaborate with Growth Lead on lead generation funnels
- Track and improve engagement and content performance
## What Success Looks Like
- Consistent, high-quality content output
- Increasing engagement and brand visibility
- Leads generated through marketing efforts
## Qualifications
- Strong experience in content, branding, or digital marketing
- Understanding of startup growth and audience building
- Creative thinker with execution ability
- Experience managing teams is a plus
## Compensation
- Performance-based bonuses
- Equity: 0.5% – 1% (performance-based)
## Why Join
- Opportunity to build a global brands from early stage
- High creative ownership
- Pathway to CMO-level leadership
Sourced via wellfound · Listed on CareerPlan, which tracks 70,000+ jobs from 20+ sources.