Senior Product Marketing Manager
Core
Define value propositions, lead go-to-market execution, and drive sales enablement for GelatoConnect, a B2B SaaS operating system for print businesses.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
GelatoConnect (AI estimating, MIS, print on demand, operating system for print businesses)
Domain
B2B SaaS, Print Industry, Workflow Automation
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, sales enablement, pricing and packaging, portfolio architecture, customer advocacy, win/loss analysis, AI fluency, stakeholder management
Preferred skills
Vertical SaaS experience, operational software, workflow automation, multi-country market expansion
Technologies
AI tools, SaaS platforms
Responsibilities
Define core value propositions and Ideal Customer Profiles; Plan and execute go-to-market launches; Create sales tools and enablement programs; Drive pricing and packaging strategies; Define portfolio architecture and bundling; Develop customer case studies and ROI materials; Lead win/loss analysis and competitive intelligence
Seniority
Senior, hands-on IC
