Trade Strategy Manager
Core
Lead trade marketing strategies for the Consumer & Wellness portfolio to drive brand growth across retail and pharmacy channels.
Role type
Trade Marketing Manager
Builds
Go-to-market strategies, promotions, activations, and product launches for Consumer & Wellness brands.
Domain
Healthcare / Pharmaceutical / Consumer & Wellness
Deliverable
product features
Required skills
Trade marketing strategy, category management, go-to-market planning, shopper insights analysis, P&L management, stakeholder management, project management
Preferred skills
Pharmaceutical or OTC industry experience, Sales and Marketing environment exposure
Technologies
None stated
Responsibilities
Develop and execute trade and category strategies; Lead go-to-market planning for new product launches and promotions; Partner with customers and stakeholders for strategic presentations; Analyse market and brand performance to optimise ranging and pricing; Provide leadership and coaching to build category capability; Monitor and report on commercial performance metrics.
Seniority
Mid-Senior, hands-on IC